MAKING WISE DECISIONS
LIFE ISN'T A QUESTION OF DEGREE.
A higher education is a great thing to have. But let's face it...you don't need one to know how to do the right thing in life. Or to be successful. In that spirit, we've created the University of Don't Be Stupid ® - a school of positive thought that, through cool accessories, decals and drinkware lets you show the world your smarts… and reminds everyone to use their heads.